Why Asset Managers Need Digital Distribution To Succeed In A Digital World
Watch the video series from beginning to end for maximum insight. Download our transcripts and resources to put these lessons into action.
Digital Distribution Video Series
Video Description
Overview of Digital Distribution—shows how investors have moved online and how to reach them. We introduce the three pillars key to Digital Distribution: Process, Technology, and People.
Video Description
Inbound—educates you on the Inbound marketing and sales process for financial services. In this video, you’ll discover why you must “Go Inbound for Inflows.” Inbound is the roadmap of the tactics and strategies you need for the digital buying process of today.
Video Description
Technology—introduces the five key components of the tech stack required to accelerate digital distribution. We’ll start with your CRM and Data. Then we’ll teach you the importance of engineering your Website for sales. We’ll show you how to maximize your efforts through Sales Enablement and Marketing Automation.
Video Description
People—introduces the members and dynamics of a winning digital distribution team. How must internal and external salespeople evolve for digital success? Who are digital experts you need to transform your distribution? We’ll show you how marketing and sales must unite into one revenue team with a single focus on increasing AUM.
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