Inbound Checklist | GK3 Capital

PCO Highlights

Identify your audience

Who are the ideal prospects you’re trying to reach? Understand your buyer persona before launching into a campaign so you can target them correctly.

Set your goals

Your goals can be almost anything- email opens and click-throughs, site traffic, new visitors, offer registrations, conversions, increased revenue, etc.

Report on your results

Hard work shouldn’t go unmeasured. You set goals at the beginning and now it’s time to celebrate your success. Organize and share your numbers at the end of the campaign.

Don’t just take our word for it

Hear what our clients have to say

“We have a compelling story to tell and it is GK3 who packaged our story and got it out to our target market, driving inbound interest beyond what we have ever experienced. The GK3 team is a delight to work with and loaded with talent and experience.”

Bob Herrmann

Chief Executive Officer

FREEDOM ADVISORS

“With a focus on the RIA channel, it is especially important to leverage digital marketing to reach our target audience. Further, compelling content is essential. GK3 not only helps us to create content, but also deliver that content to the target audience in digestible, compelling formats.

As our business has evolved, we have expanded the scope of services we receive from GK3. They have provided consistently excellent support, and are proactive about recommending which of their services are appropriate given the stage of growth of our business.”

Jeff Holland

President

ACCORDANT INVESTMENTS