Helping our clients continue to drive AUM

Helping our clients continue to drive AUM

Featured Blog:

Aug 18, 2026

Marketing an ETF: Why the Wrapper Changes Your Funnel

Every few months we get a version of the same call. Sometimes it's a fund sponsor close to lau...

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Learning Center / GK3 Capital Insights / John Gulino

John Gulino

John Gulino is the Founder and CEO of GK3 Capital. He is a digital visionary in financial services. His work is reshaping how financial services firms reach, engage, and win new customers. Years of multifaceted experience are the foundation of John’s entrepreneurial leadership and the cutting-edge services of our company. He leads the firm’s efforts to transform our clients’ growth through innovative online sales, marketing, and asset gathering. His goal is to free asset managers and wealth managers from the outdated and costly sales and marketing approaches that hold back much of our industry.

Your Advisors Are Researching You Right Now. Do You Know Who They Are?

March 13th, 2026|4 min read

Do Marketing Agencies Work on Performance Fees?

February 17th, 2026|4 min read

Digital Marketing

How We Measure Digital Marketing Success (No Vanity Metrics)

February 10th, 2026|4 min read

Asset Management | Digital Marketing

In-House Marketing Team vs. Agency: What's Right for Asset Managers?

January 29th, 2026|7 min read

How Much Does Outsourced Digital Marketing Cost for Asset Managers?

January 20th, 2026|6 min read

Add a compelling message that encourages visitors to subscribe and stay informed.

What Do You Do With Leads Once They Start Coming In?

December 15th, 2025|8 min read

Loop Marketing for Financial Services Firms

December 9th, 2025|4 min read

Why Your Marketing Agency Keeps Missing Deadlines and Burning Budget

October 27th, 2025|4 min read

What Role Does Multi-Format Content Play in AEO?

September 15th, 2025|4 min read

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Your Advisors Are Researching You Right Now. Do You Know Who They Are?

There are advisors actively researching your fund today. They found you somehow: a platform screen,...

Do Marketing Agencies Work on Performance Fees?

Most reputable marketing agencies don't work on pure performance fees. And it's not because they're...

How We Measure Digital Marketing Success (No Vanity Metrics)

You've probably received agency reports before. Colorful PDFs showing impressions, reach, and...

In-House Marketing Team vs. Agency: What's Right for Asset Managers?

"Why don't we just hire someone?"

How Much Does Outsourced Digital Marketing Cost for Asset Managers?

You're researching digital marketing partners, and you've probably noticed something frustrating:...

What Do You Do With Leads Once They Start Coming In?

I see it all the time. A financial services firm finally gets its marketing dialed in. Leads start...

Loop Marketing for Financial Services Firms

I watched our marketing costs climb while lead volume dropped.

Why Your Marketing Agency Keeps Missing Deadlines and Burning Budget

The Monthly Marketing Meeting You Dread You know the one. Your marketing agency presents their...

What Role Does Multi-Format Content Play in AEO?

The Question I Hear Most Over the past couple of months, I have been asked the same question again...