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Tying 10% of an ETF’s AUM to Marketing Without Seeing the Buyers

Every ETF issuer eventually hears some version of the same question from a founder, a CEO, or ...

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John Gulino

John Gulino is the Founder and CEO of GK3 Capital. He is a digital visionary in financial services. His work is reshaping how financial services firms reach, engage, and win new customers. Years of multifaceted experience are the foundation of John’s entrepreneurial leadership and the cutting-edge services of our company. He leads the firm’s efforts to transform our clients’ growth through innovative online sales, marketing, and asset gathering. His goal is to free asset managers and wealth managers from the outdated and costly sales and marketing approaches that hold back much of our industry.

Best Performing Blog Topics for Financial Advisors: What the Data Says

Best Performing Blog Topics for Financial Advisors: What the Data Says

July 3rd, 2025|2 min read

State of Digital Marketing for Small-to-Mid-Size Asset Managers

State of Digital Marketing for Small-to-Mid-Size Asset Managers

June 26th, 2025|3 min read

How AI is Changing Search Engine Marketing for Financial Firms

How AI is Changing Search Engine Marketing for Financial Firms

June 18th, 2025|2 min read

GK3 Capital Pricing Guide: Digital Marketing Costs vs. Traditional Wholesaling

GK3 Capital Pricing Guide: Digital Marketing Costs vs. Traditional Wholesaling

June 4th, 2025|3 min read

13 Marketing Methods for Asset Managers

13 Marketing Methods for Asset Managers

May 15th, 2025|6 min read

How GK3 Uses AI to Write Copy for Clients- Without Losing the Human Touch

How GK3 Uses AI to Write Copy for Clients- Without Losing the Human Touch

May 8th, 2025|2 min read

Unlocking Success with GK3 Capital's Performance Dashboards

Unlocking Success with GK3 Capital's Performance Dashboards

February 20th, 2025|3 min read

How SMART Goals Drive AUM Growth and Deliverables at GK3 Capital

How SMART Goals Drive AUM Growth and Deliverables at GK3 Capital

February 4th, 2025|2 min read

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Juniper Square and HubSpot Integration: How to Streamline Investor Management

Juniper Square and HubSpot Integration: How to Streamline Investor Management

January 30th, 2025|3 min read