We help asset managers across all product types and distribution channels align their marketing with sales, enhance traditional wholesaling, and reach advisors where decisions are actually made, online. Whether your team is lean or legacy, we build digital strategies that fuel flows and strengthen your in-person efforts.
The way advisors and institutions evaluate asset managers has changed. They’re doing research online before taking meetings, before reading fact sheets, and long before answering a wholesaler's call. Traditional efforts still matter, but they don’t work in isolation anymore.
That’s where we come in. We help asset managers connect their boots-on-the-ground sales with modern digital tactics that warm up leads, educate buyers, and generate momentum before your team even picks up the phone.
We don’t just give you ideas, we give you everything you need to execute. Our deliverables are built to make your sales team more effective and your brand more trusted in today’s digital-first marketplace.
Market commentary, explainer videos, white papers, and short-form content designed to answer advisor questions.
Multi-channel campaigns designed to educate advisors, build awareness, and move them toward engagement.
We’ll help you unlock the power of your CRM (or help you migrate), making sales activity measurable and marketing efforts smarter.
Slide decks, pitchbooks, email sequences, and pre-call content to support wholesalers and hybrid
A repeatable process for collaboration between sales and marketing to accelerate fundraising and eliminate friction.
Clear dashboards that show what’s working, where your leads are coming from, and what’s converting.
With GK3’s points-based system, you choose how to spend your budget, from content and campaigns to website upgrades and strategy work. No hidden fees, no wasted hours. Just clear value delivered through an approach that puts your goals first.
Know exactly what you’re paying for with every point
Shift priorities month to month based on your evolving needs
Get more done with one partner who can execute across channels
Uncover the strengths and weaknesses in your digital strategy and see how you measure up against industry best practices.
Grow AUM with digital-first strategies proven to attract and engage investors.
Benchmark your firm’s digital presence against leading asset managers.
Spot gaps in technology, people, and processes that may be holding back growth.
Get clear, actionable recommendations you can implement immediately to drive results.
"GK3 Capital partnered with us to build a comprehensive digital lead generation machine, starting with cleaning up and aligning key aspects of our sales and marketing process. GK3 brought in specialists for every stage, from CRM optimization to content creation and lead generation, delivering data-backed recommendations that seamlessly increased our lead volume across multiple platforms.
The team at GK3 truly listens and tailors their work to our needs and target audience, ensuring creative and impactful results."
Rachel Pham, Head of Revenue Operations, STP Investment Services
"We hired GK3 to build a comprehensive digital marketing system. Initially focused on content marketing, GK3 transformed our entire sales and marketing, from CRM to content creation to lead generation.
When we needed a quick launch for a sub-brand, GK3 delivered an impressive logo, branding guide, and website in record time. John Gulino's leadership sets a tone of excellence, ensuring that GK3 prioritizes understanding client needs for creative and meaningful results."
Andrew Ceccon, Chief Marketing Officer, AXS Investments
"Upon onboarding, GK3 quickly created amazing content and built our marketing funnel. They thoroughly understood our business model and effectively translated it into marketing content.
As HubSpot experts, they developed new marketing materials, landing pages, and website pages, and added lead scoring automation to our account, maximizing our HubSpot usage. Working with GK3 feels like having a world-class marketing department right down the hallway."
Justin Volmer, Vice President, Strategic Initiatives, Park Place Finance
“With a focus on the RIA channel, it is especially important to leverage digital marketing to reach our target audience. Further, compelling content is essential.
GK3 not only helps us to create content, but also deliver that content in digestible, compelling formats.
We have expanded the scope of services we receive from GK3 who have provided excellent support and have been proactive with recommending services appropriate to our stage of growth.”
Jeff Holland, President, Accordant Investments
“GK3 does so many things for our company - we have a compelling story to tell and it is GK3 that packaged up that story and got it out to our target market, driving inbound interest beyond what our company has ever experienced.”
Bob Herrmann, Chief Executive Officer, Freedom Advisors
“GK3 Capital is a highly recommended partner for any asset management firm looking to grow utilizing a digital distribution strategy.
The combination of their inside-out knowledge of asset managers, investments, distribution, and digital marketing uniquely positions GK3 to help their clients efficiently and effectively raise capital.”
Craig Katz, Executive Vice President, Discovery Data
"GK3 is staffed with a professional and knowledgeable team. They are financial service industry experts and digital marketing/sales experts. In an industry where sales were built on steak dinners and "free lunches," it's refreshing to know that there is a company that understands 21st-century marketing/sales"
Jake Hanley, Managing Director, Sr. Portfolio Specialist, Teucrium
We get it. Choosing a growth partner in financial services isn’t simple. Here are the most common questions we hear from firms looking to scale faster with smarter marketing, sales, and tech execution.
Unlike generalist agencies, GK3 combines deep financial services knowledge with hands-on digital execution. We don’t just hand off strategy; we build and implement content campaigns, sales enablement tools, CRM workflows, and advisor funnels that measurably grow AUM and advisor engagement.
We offer flexible engagement models:
Retainer: A full-service growth team that operates as an extension of your firm.
Project-Based: Fixed-scope deliverables for campaigns, launches, or rebrands.
Coaching: Strategic guidance for in-house teams to improve execution and alignment.
Each model is designed to meet your firm’s goals, resources, and timelines.
We help you generate and convert more advisor leads through:
Content-led digital campaigns
Sales enablement tools (e.g., pitchbooks, decks)
Funnel optimization and CRM automation
All backed by a data-first framework that tracks traffic, conversions, and meetings. All tied to AUM growth metrics.
Yes, many of our clients have in-house resources. We work alongside internal marketing or sales leaders to extend bandwidth, fill skill gaps, and drive execution faster. Whether you need a full external team or strategic support for a campaign, our model adapts to your structure.
Most clients begin seeing early traction, such as, increased advisor engagement, lead flow, or sales team enablement, within the first 30 to 60 days. Our DD360 onboarding framework helps us quickly audit your current marketing systems, identify quick wins, and launch foundational campaigns. Long-term growth in AUM and conversion rates builds from there through consistent execution, optimization, and measurement.
Explore articles, guides, webinars, and videos designed to help asset managers, advisors, and fintech teams make smarter marketing decisions with clarity, confidence, and compliance in mind.
If your strategy isn’t keeping up with how buyers actually make decisions, we can help. In just one call, we’ll show you where the gaps are, what success looks like for a firm like yours, and how to build a system that drives qualified leads and measurable growth.
Our clients don’t need more tactics; they need results. Let’s build a plan together.