Helping our clients continue to drive AUM

Helping our clients continue to drive AUM

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Aug 18, 2026

Marketing an ETF: Why the Wrapper Changes Your Funnel

Every few months we get a version of the same call. Sometimes it's a fund sponsor close to lau...

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Learning Center / GK3 Capital Insights / John Gulino

John Gulino

John Gulino is the Founder and CEO of GK3 Capital. He is a digital visionary in financial services. His work is reshaping how financial services firms reach, engage, and win new customers. Years of multifaceted experience are the foundation of John’s entrepreneurial leadership and the cutting-edge services of our company. He leads the firm’s efforts to transform our clients’ growth through innovative online sales, marketing, and asset gathering. His goal is to free asset managers and wealth managers from the outdated and costly sales and marketing approaches that hold back much of our industry.

What Is Answer Engine Optimization (AEO) and How Does It Differ from SEO?

September 11th, 2025|2 min read

What Do Our Most Successful Partnerships Look Like

August 28th, 2025|4 min read

How AI Is Changing Search: Why You Must Optimize for AI Platforms Now

August 26th, 2025|3 min read

How to Use Programmatic Advertising to Market Your Fund

August 14th, 2025|2 min read

Pardot vs HubSpot for Fund Marketers: Feature Comparison Guide

July 17th, 2025|3 min read

Best Performing Blog Topics for Asset Managers

July 10th, 2025|3 min read

Best Performing Blog Topics for Financial Advisors: What the Data Says

July 3rd, 2025|2 min read

State of Digital Marketing for Small-to-Mid-Size Asset Managers

June 26th, 2025|3 min read

Add a compelling message that encourages visitors to subscribe and stay informed.

How AI is Changing Search Engine Marketing for Financial Firms

June 18th, 2025|2 min read

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What Is Answer Engine Optimization (AEO) and How Does It Differ from SEO?

The New Reality of Search In the past few months, I have been asked the same question many times by...

What Do Our Most Successful Partnerships Look Like

What Makes a GK3 Partnership Truly Successful? I want to share something candid with you. At GK3...

How AI Is Changing Search: Why You Must Optimize for AI Platforms Now

How AI Is Changing Search: Why You Must Optimize for AI Platforms Now For years, we’ve been told...

How to Use Programmatic Advertising to Market Your Fund

The Problem Most Fund Managers Face One question I hear from fund managers all the time is, “How do...

Pardot vs HubSpot for Fund Marketers: Feature Comparison Guide

Choosing the right marketing automation platform is critical for fund marketers. I know this...

Best Performing Blog Topics for Asset Managers

If you're an asset manager targeting financial advisors, you've likely faced the frustrating...

Best Performing Blog Topics for Financial Advisors: What the Data Says

If you’re a financial advisor, you’ve probably said or thought one of the following:

State of Digital Marketing for Small-to-Mid-Size Asset Managers

The Digital Drought in Asset Management I’ve had hundreds of conversations with asset...

How AI is Changing Search Engine Marketing for Financial Firms

The AI Shift: Why Search Engine Marketing Is Facing a Turning Point Over the last decade, financial...