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Featured Blog:
Oct 28, 2026

Tying 10% of an ETF’s AUM to Marketing Without Seeing the Buyers

Every ETF issuer eventually hears some version of the same question from a founder, a CEO, or ...

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Learning Center / GK3 Capital Insights

GK3 Capital Insights
Page 2

Marketing an ETF: Why the Wrapper Changes Your Funnel

Marketing an ETF: Why the Wrapper Changes Your Funnel

August 18th, 2026|4 min read

Your Leads Don't Wait for Business Hours. Does Your Follow-Up?

Your Leads Don't Wait for Business Hours. Does Your Follow-Up?

August 12th, 2026|5 min read

ChatGPT Ads for Financial Services: A 10-Year Marketer's First Take

ChatGPT Ads for Financial Services: A 10-Year Marketer's First Take

August 5th, 2026|12 min read

The Pre-Launch Marketing Timeline Every Asset Manager Needs Before a Fund Launch

The Pre-Launch Marketing Timeline Every Asset Manager Needs Before a Fund Launch

July 27th, 2026|4 min read

Why ChatGPT Recommends Some Financial Firms and Ignores the Rest

Why ChatGPT Recommends Some Financial Firms and Ignores the Rest

July 21st, 2026|4 min read

LinkedIn Newsletters: The Feature Your Financial Services Firm Is Probably Ignoring

LinkedIn Newsletters: The Feature Your Financial Services Firm Is Probably Ignoring

July 14th, 2026|2 min read

The Problem With How Most Marketing Agencies Charge (And How We Fixed It)

The Problem With How Most Marketing Agencies Charge (And How We Fixed It)

June 24th, 2026|7 min read

LinkedIn Ads for Asset Managers: Targeting, Campaigns, and the Patience It Takes to Make Them Work

LinkedIn Ads for Asset Managers: Targeting, Campaigns, and the Patience It Takes to Make Them Work

June 24th, 2026|19 min read

Add a compelling message that encourages visitors to subscribe and stay informed.

How Google Ads Actually Works: A Guide for Asset Managers

How Google Ads Actually Works: A Guide for Asset Managers

June 22nd, 2026|6 min read

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Marketing an ETF: Why the Wrapper Changes Your Funnel

Every few months we get a version of the same call. Sometimes it's a fund sponsor close to...
Read Blog

Your Leads Don't Wait for Business Hours. Does Your Follow-Up?

I talk to financial services firms about their pipeline a lot. And there's a moment that shows up...
Read Blog

ChatGPT Ads for Financial Services: A 10-Year Marketer's First Take

I spent real years in this industry before AI was part of the job at all. No copilots, no...
Read Blog

The Pre-Launch Marketing Timeline Every Asset Manager Needs Before a Fund Launch

I talk to firms gearing up for a launch all the time, and there's a decision point that comes up in...
Read Blog

Why ChatGPT Recommends Some Financial Firms and Ignores the Rest

Most financial services firms are still optimizing for a search behavior their prospects have...
Read Blog

LinkedIn Newsletters: The Feature Your Financial Services Firm Is Probably Ignoring

There are a lot of tools on LinkedIn. Most financial services firms know how to post updates, run...
Read Blog

The Problem With How Most Marketing Agencies Charge (And How We Fixed It)

Most marketing relationships don't break down because of bad work. They break down because of bad...
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LinkedIn Ads for Asset Managers: Targeting, Campaigns, and the Patience It Takes to Make Them Work

I give my three-year-old and my clients the same speech about patience
Read Blog

How Google Ads Actually Works: A Guide for Asset Managers

Most asset managers have run Google Ads at some point. Fewer feel like they actually understand...
Read Blog