If you’re a financial advisor, you’ve probably said or thought one of the following:

• “I don’t know what to write about.”
• “I just don’t have the time.”

You’re not alone. Many advisors either don’t create content at all, or rely on pre-approved materials from their firm or curated articles from third-party providers. That’s better than nothing—but it’s not what truly resonates with clients and prospects.

The most effective content is original. It reflects your best thinking, your personality, and your unique perspective. It builds trust.

That’s where the "They Ask, You Answer" approach comes in. It’s a content strategy built around one simple idea: if your clients or prospects are asking questions, your job is to answer them—clearly, transparently, and in your own voice.

To make this even more actionable, we’re also introducing the 5Ps framework—five categories of questions every advisor should be answering on their blog—and showing how it aligns with the buyer’s journey (awareness, consideration, decision).

And here’s the best part: with AI, you no longer need hours of free time to get started. While you can’t rely on AI to write your blog for you—it still needs to be your voice and your thought leadership—you can absolutely use it as a powerful assistant to brainstorm, outline, and accelerate your writing process.

How to Use AI to Support Your Blogging

Here are some AI prompt ideas to help you generate content aligned with the 5Ps:

Product

• "What do clients need to know about [financial service] in plain language?"
• "Write an outline for a blog explaining [specific strategy] for a first-time investor."

Price

• "How can I explain the value of my flat fee structure to someone shopping for an advisor?"
• "Create a comparison between AUM fees and subscription-based planning."

Performance

• "Write a blog draft on how clients can measure the success of a financial plan."
• "What should I say about long-term planning results without making performance promises?"

People

• "Help me draft a blog introducing myself and why I became a financial advisor."
• "What questions do prospective clients have about choosing a planner—and how can I answer them?"

Process

• "Write an outline explaining my onboarding process for new clients."
• "Create a checklist of what clients should expect during our first 90 days."

Remember: these prompts are just a starting point. Your content still needs your insight, your tone, and your authenticity. AI is your assistant—not your ghostwriter. That’s because most advisors publish content that’s too general or too product-focused—ignoring what prospective clients really want to know.

At GK3 Capital, we guide financial advisors to build trust and generate inbound leads using the "They Ask, You Answer" methodology. Our framework revolves around two proven principles: the 5Ps of client-focused content, and the buyer’s journey—the path your prospects take from awareness to decision.

But even the right topics won’t work if they don’t match where your prospect is in their decision-making process:

• Awareness Stage: They're just starting to explore their financial needs. They want to be educated.
• Consideration Stage: They're comparing different types of solutions and firms.
• Decision Stage: They’re almost ready to commit and want to know what working with you really looks like.

This matrix ensures you’re creating targeted content for every stage of your prospect’s journey—building trust and moving them closer to becoming a client.

The financial advisors winning online in 2025 are those who align their content with the questions real people are asking—and where they are in the decision process. When you combine the 5Ps with the buyer’s journey, your blog becomes your most powerful marketing asset.

At GK3, we help financial advisors craft high-impact, SEO-optimized content strategies that attract, educate, and convert long-term planning clients.

Want to see what award-winning content looks like? [Download our free eBook on how to create award-winning content.]