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Measuring The Success Of Your Landing Pages in HubSpot

Measuring the success of a landing page in HubSpot is essential for any digital marketing campaign. In order to drive meaningful engagement, conversions, and customer loyalty, your landing page should provide a compelling experience that meets visitors’ needs and provides an incentive to convert. 

In this article, we’ll look at the best ways to measure the success of a landing page in HubSpot, including analyzing the landing page performance report, conversions, and traffic sources. Understanding SEO best practices and the effect of A/B testing is also important.

Analysis of the Landing Page Performance Report

The most important factor when assessing the success of a landing page in HubSpot is the landing page performance report. This report provides a comprehensive analysis of key elements such as page visits, page views, page bounces, page leads, and conversion rates. 

Landing page performance in HubSpot

  • Page visits: total number of times a page was accessed
  • Page views: total number of times a user actually looked at it 
  • Page bounces: how often visitors leave the landing page before looking at any other pages on your site
  • Page leads: how many visitors actually leave their email address, complete a form or other type of conversion 
  • Conversion rate: extremely important because it tells you how well the page is performing in terms of converting visitors into leads, sales, or other desired outcomes.

Analyzing this report can give you valuable insights into what’s working and what’s not working with your landing page, so it’s important to monitor the performance of your page on a regular basis. This can help you identify areas for improvement and take appropriate action to increase conversions.

Understanding Conversion Analysis and Traffic Sources

In addition to analyzing the landing page performance report, it’s important to also understand conversion analysis and traffic sources.

Session totals - web analytics in HubSpotConversion analysis is the process of tracking the performance of your page over time to analyze which sources bring in the most visitors, as well as the visitors’ overall behavior on your page. This can give you valuable insight into what type of content works best for your visitors and which sources are the most effective for generating conversions.

Traffic sources reveal which channels are sending visitors to your page. This includes organic search, referrals, social media, email campaigns, and more. Knowing which sources are providing the greatest number of visitors and most conversions can help you target these sources more effectively and optimize your content and campaigns for higher conversions.

Applying SEO Best Practices

It’s crucial to apply Search Engine Optimization (SEO) best practices to your landing pages in order to serve better results. SEO helps to increase your page’s visibility in search engines and make it easier for potential customers to find your page. Taking steps to optimize page titles, meta descriptions, and page content for related keywords can help you improve your page’s ranking in search engine results pages (SERPs).

Exploring the Effect of A/B Testing

Finally, one of the most effective ways to measure the success of a landing page in HubSpot is through A/B testing. A/B testing is the process of testing two different versions of a page against each other to see which one performs better at increasing conversions.

A/B testing a web page

This can be done for many different elements, such as page layout, images, page headlines, and page content. A/B testing can help identify which elements are helping convert visitors so, you can optimize pages for future campaigns.

Conclusion

Measuring the success of a landing page in HubSpot is key to any successful digital marketing campaign. This article outlines the best practices for measuring landing page performance in HubSpot (using the landing page performance report), understanding conversion analysis and analyzing traffic sources, applying SEO best practices to your landing pages, and exploring the effect of A/B testing. The data you obtain from these analyses can be invaluable when it comes to optimizing your page for maximum conversions. 

Explore many of the other essential aspects of digitally engaging with advisors by viewing our video series, Growing Your AUM with Digital Distribution.

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