Kylie Halpin

As the Inbound Strategist, Kylie Halpin oversees the strategic direction and growth marketing approach for GK3’s client portfolio. Over the past decade, Kylie has enjoyed the challenge of learning many languages from diverse clients and industry landscapes. Finding patterns in the scale of growth marketing has helped to educate and refine complex strategies for marketing and sales teams working toward their business goals. It takes dedicated sales and marketing alignment to build a cohesive, data-driven growth strategy that combines best practices, audience awareness, brand definition, and actionable milestones along the way. Passionate about combining data with empathy, Kylie is motivated by creating shared success. In her definition, this success is created through orchestrating the strengths and differentiators among these teams to chart collaborative marketing strategies fueled by a shared vision and set of goals. With multiple years experience both in agency and in-house marketing leadership roles, Kylie has built numerous websites, launched and optimized omnichannel digital campaigns, led creative workshops for branding and thought leadership, honed SEO-informed content production strategies, and combined full-funnel sales and marketing pipelines to build long term growth plans for evolving businesses. After studying immersive field marketing in Chicago, Kylie graduated from DePaul University with a degree in Communications and Media with a concentration in Marketing. She has undergone training courses in digital marketing technology and data analytics, web UX and design, workshop leadership, and inbound methodology. Certifications: HubSpot Certifications including Inbound, Email Marketing, Contextual Marketing, HubSpot CMS for Marketers, Lead Management, and Inbound Sales. Google Partner, Google Ads Certification, Adobe CC Certification