Learn how leading financial firms are turning underperforming websites into scalable, measurable growth engines, powered by smart content, tech, and strategy that drives results.
              
            This resource is ideal if your firm:
Relies on a website that isn’t aligned with your business development goals
Is preparing for a redesign and wants a strategic, data-driven approach
Seeks to modernize distribution with digital tools that support measurable growth
Gain the clarity, structure, and insight to turn your website into a high-performing asset.
This proven process helps financial firms redesign smarter—aligning content, technology, and strategy to attract the right clients and deliver measurable impact.
Define the right KPIs, uncover gaps in your messaging, and align your site with real business outcomes.
Build with purpose—using content, design, and tech that engage prospects and drive qualified leads.
Optimize continuously using real user data to increase performance, trust, and results.
We’ve answered the most common questions about what’s inside the guide, who it’s for, and how it can help your firm drive measurable results.
Redesign with Purpose is a 40-page strategic playbook for financial firms planning a website overhaul. It covers content, design, technology, and performance—so your site becomes a measurable growth asset, not just a digital brochure.
Yes—especially if your website isn’t driving leads or supporting your sales team. This guide includes frameworks and KPIs you can use to optimize what you’ve already launched.
It’s written for financial services professionals—particularly teams at asset managers, RIAs, fintech companies, or fund platforms—who are growth-minded and want to align digital with real business outcomes.
"GK3 Capital partnered with us to build a comprehensive digital lead generation machine, starting with cleaning up and aligning key aspects of our sales and marketing process. GK3 brought in specialists for every stage, from CRM optimization to content creation and lead generation, delivering data-backed recommendations that seamlessly increased our lead volume across multiple platforms.
The team at GK3 truly listens and tailors their work to our needs and target audience, ensuring creative and impactful results."
Rachel Pham, Head of Revenue Operations, STP Investment Services
                        
                      "We hired GK3 to build a comprehensive digital marketing system. Initially focused on content marketing, GK3 transformed our entire sales and marketing, from CRM to content creation to lead generation.
When we needed a quick launch for a sub-brand, GK3 delivered an impressive logo, branding guide, and website in record time. John Gulino's leadership sets a tone of excellence, ensuring that GK3 prioritizes understanding client needs for creative and meaningful results."
Andrew Ceccon, Chief Marketing Officer, AXS Investments
                        
                      "Upon onboarding, GK3 quickly created amazing content and built our marketing funnel. They thoroughly understood our business model and effectively translated it into marketing content.
As HubSpot experts, they developed new marketing materials, landing pages, and website pages, and added lead scoring automation to our account, maximizing our HubSpot usage. Working with GK3 feels like having a world-class marketing department right down the hallway."
Justin Volmer, Vice President, Strategic Initiatives, Park Place Finance
                        
                      “With a focus on the RIA channel, it is especially important to leverage digital marketing to reach our target audience. Further, compelling content is essential.
GK3 not only helps us to create content, but also deliver that content in digestible, compelling formats.
We have expanded the scope of services we receive from GK3 who have provided excellent support and have been proactive with recommending services appropriate to our stage of growth.”
Jeff Holland, President, Accordant Investments
                        
                      “GK3 does so many things for our company - we have a compelling story to tell and it is GK3 that packaged up that story and got it out to our target market, driving inbound interest beyond what our company has ever experienced.”
Bob Herrmann, Chief Executive Officer, Freedom Advisors
                        
                      “GK3 Capital is a highly recommended partner for any asset management firm looking to grow utilizing a digital distribution strategy.
The combination of their inside-out knowledge of asset managers, investments, distribution, and digital marketing uniquely positions GK3 to help their clients efficiently and effectively raise capital.”
Craig Katz, Executive Vice President, Discovery Data
                        
                      "GK3 is staffed with a professional and knowledgeable team. They are financial service industry experts and digital marketing/sales experts. In an industry where sales were built on steak dinners and "free lunches," it's refreshing to know that there is a company that understands 21st-century marketing/sales"
Jake Hanley, Managing Director, Sr. Portfolio Specialist, Teucrium
                        
                      If your strategy isn’t keeping up with how buyers actually make decisions, we can help. In just one call, we’ll show you where the gaps are, what success looks like for a firm like yours, and how to build a system that drives qualified leads and measurable growth.
Our clients don’t need more tactics; they need results. Let’s build a plan together.