Pricing

Every Firm Starts Somewhere. There Is a Path That Fits Where You Are.

Take the Marketing Assessment Schedule a Scoping Call

GK3 Capital – What Each Path Includes

Engagement Details

What Each Path Includes.

Starting Points

Scenario 01 · Strategy First

Compass

For firms that need clarity on strategy before they build anything. The foundation everything else is built on, available as a standalone engagement.

Investment

Starting at $20,000

One-time engagement
Price reflects scope

Before we build anything, we need to understand what you have, where the gaps are, and what's actually worth building. Compass is that diagnostic. One product, one or two personas, and a prioritized roadmap based on what we find. Everything built after this is built on something solid.

Full diagnostic of your current marketing infrastructure and what's actually working

Buyer personas, competitive analysis, brand story, and messaging framework

5P analysis and Compass Roadmap with campaign strategy and prioritized build sequence

One product and two personas is a different engagement than six products across three channels. Pricing reflects scope. We'll give you a precise number after a scoping conversation.

Schedule a Scoping Call

Scenario 02 · Prove It First

Pilot

Real results on one channel before committing to the Digital Operating Model. A deliberate proof of concept, not a scaled-down version of the complete system.

Investment

Starting at $5,000

4 to 6 month engagement
Scoped during Compass

What Every Pilot Includes 5 deliverables

Scoped Compass: one product, one buyer persona, messaging framework for the channel

Full infrastructure for the selected channel: lead capture, lead scoring, nurture sequences

Content and campaign execution for the 4 to 6 month engagement window

Performance reporting at defined milestones so you know what's working before the engagement ends

Transition plan: how the Pilot work feeds into the Digital Operating Model if you choose to expand

Every Pilot starts with a scoped Compass: one product, one buyer persona, and enough infrastructure to measure clean results on a single channel.

A Pilot might be a search engine marketing campaign with supporting content. Or a leadership piece amplified through email and paid promotion. Or a paid media program on a channel you've been curious about but never had the infrastructure to run properly.

Firms that move to the Digital Operating Model after a successful Pilot don't start over. You build on what we proved together.

The specific channel and approach are determined during Compass based on where the biggest opportunity is for your firm. Pricing reflects scope and channel mix.

Schedule a Scoping Call

Build or Solve

Scenario 03 · Most Comprehensive

Digital Operating Model

For firms ready to build the complete system. All five components connected and running. Gets smarter the longer it runs.

Investment

Starting at $15,000/mo

Compass + ongoing execution
Roughly one full-time hire equivalent

The engagement starts with Compass: your full strategic foundation. Buyer personas, messaging framework, 5P analysis, campaign strategy, and a prioritized plan for everything we build. That first phase typically runs $45,000 to $60,000 over 90 days.

From there we move into ongoing execution. Every 30 days we run a prioritized sprint against your strategy, report on what's working, and adjust based on performance data.

The Digital Operating Model runs for roughly the cost of one full-time marketing hire. The difference is you're not onboarding, managing, or replacing anyone.

What the Digital Operating Model Includes 6 components

Full Compass Roadmap: buyer personas, brand story, messaging framework, 5P analysis, campaign strategy, quick wins, and prioritized recommendations

HubSpot CRM setup, lead scoring model, automated workflows, and nurture sequences mapped to your buyer journey

Market Voice AI trained on your firm's voice and content

Website alignment for capture and conversion

Reporting dashboards for real-time pipeline visibility

Ongoing execution: content production, campaign management, lead scoring refinement, and monthly performance reporting

Not sure if you're ready for the complete system? Take the Marketing Assessment first. It takes ten minutes and tells you exactly where to start.

Schedule a Scoping Call

Scenario 04 · Specific Need

Projects

One specific thing done well. A legitimate starting point. A lot of our longest retainer relationships started here.

Investment

Starting at $5,000

Scoped per project
Transparent pricing before you commit

Every project is built to plug into the Digital Operating Model when you're ready. The website we build becomes your Technology component. The HubSpot setup becomes your Infrastructure. Nothing gets thrown away.

Website Design and Development

$15,000 to $50,000

Full site builds, page redesigns, conversion optimization.

Infrastructure Builds

Starting at $12,000

HubSpot implementation, lead scoring setup, marketing automation.

Content Campaigns

$10,000 to $25,000

A defined content program with distribution strategy included.

Pitch Decks and Investor Materials

$5,000 to $20,000

Built around your actual story and your actual audience.

Branding

$5,000 to $25,000

Positioning, identity system, voice and messaging framework.

You know exactly what you're getting and why before you commit. If scope changes, we talk about it before we build it.

Schedule a Scoping Call

GK3 – Points

How Scoping Works

Your Budget, Your Priorities. Every Sprint.

Every GK3 engagement is scoped through our Value Point system. 1 point = $100. Every deliverable has a point value based on the work involved. Before any engagement starts, you see exactly what we're building and what it costs.

For the Digital Operating Model and Pilot, points give you real flexibility. When your priorities shift, your points shift with them. No new contract. No amended scope.

01 · Full Transparency

You always know where your budget is going.

Every sprint you see exactly which deliverables your points were allocated to and what each one cost. No black box retainers. No wondering what you're paying for.

02 · Built-In Flexibility

As your needs evolve, your budget follows.

Launching a new fund? Pivot points to a campaign. Entering a new channel? Reallocate without a new contract or an amended scope. The point system gives you real flexibility without the friction most agency relationships create.

03 · No Arguments About Time

We never bill by the hour. You never watch the clock.

Most agency relationships eventually turn into arguments about time. The point system eliminates all of that. You bought deliverables. You get deliverables.

1 point = $100. Every deliverable is priced by the work it takes to produce, not by how long we spend on it. Full deliverable library available on request.

HubSpot licensing and paid media spend are separate from GK3 engagement fees.

Both are planned for during Compass so you know the full picture before you commit to anything.

GK3 Capital · HubSpot Platinum Certified Agency Partner

HubSpot licensing typically runs $10,000–$50,000 per year depending on users, database size, and hubs. We scope the right tier during Compass.

Paid media spend is not included in GK3 engagement fees. Ad budgets are set and managed separately based on your goals and channels.

Already have HubSpot or a different CRM? We audit what you have and build on the foundation. Nothing gets thrown away.

Not Sure Which Path Fits?

This Assessment Tells You Exactly Where to Start.

Five minutes. An honest score on where your marketing infrastructure stands today and a clear recommendation on which path makes the most sense for your firm based on your budget, your goals, and where you are right now.

No sales pitch. No obligation. Just clarity on where to start.

Take the Marketing Assessment

Free- 5 minutes

Get your score across four diagnostic categories and a clear recommendation on which engagement path fits your situation.

Take the Free Assessment

Schedule a scoping call

Already know what you need?

Tell us what you're trying to accomplish. We'll put together a scoped proposal with clear deliverables and transparent pricing before you commit to anything.

Schedule a Scoping Call