Our eBook, "Content Marketing in an AI World," explores how artificial intelligence is reshaping discovery and visibility in the financial services industry. It explains why SEO alone no longer protects your brand, and how firms can apply Answer Engine Optimization and multi-format content to stay trusted and discoverable.
When investors and clients ask AI platforms for insights, they see one synthesized answer, not a list of search results. If your content is not included, your firm risks invisibility.
Content Marketing in an AI World gives you a clear view of this shift and outlines practical steps to ensure your expertise is surfaced where decisions now begin.
This eBook explains how artificial intelligence is changing the way investors and clients discover financial firms. It introduces the principles of Answer Engine Optimization and shows how multi-format content strengthens authority and trust.
You will see how these strategies apply directly to asset managers, wealth managers, and B2B companies, with clear recommendations you can put into practice right away.
Learn what criteria determine which firms are cited.
Discover how digital discovery has changed and what it means for your firm.
Explore tailored approaches for asset managers, wealth managers, and B2B firms.
Use scalable tools without losing the trust that only people provide.
Create consistent signals that make your firm trusted wherever prospects search.
We’ve answered the most common questions about what’s inside the guide, who it’s for, and how it can help your firm drive measurable results.
You will receive a clear, practical guide to how artificial intelligence is reshaping online discovery and what financial firms must do to remain visible. The eBook introduces Answer Engine Optimization and shows how multi-format content can build authority and trust with prospects.
The eBook provides actionable strategies that can be applied immediately to your marketing approach. It outlines how to structure and repurpose content so AI platforms are more likely to recognize and cite your expertise, helping you reach investors and clients earlier in their decision process.
The guide is designed for asset managers raising and retaining capital, wealth managers building client trust, and B2B financial services providers seeking visibility in competitive markets.
No. The recommendations are written for accessibility. Even firms with lean marketing teams can begin by repurposing existing content and applying structured best practices without large budgets or complex tools.
No. Content Marketing in an AI World is a complimentary resource provided by GK3 to help financial firms adapt to this important industry shift.
"GK3 Capital partnered with us to build a comprehensive digital lead generation machine, starting with cleaning up and aligning key aspects of our sales and marketing process. GK3 brought in specialists for every stage, from CRM optimization to content creation and lead generation, delivering data-backed recommendations that seamlessly increased our lead volume across multiple platforms.
The team at GK3 truly listens and tailors their work to our needs and target audience, ensuring creative and impactful results."
Rachel Pham, Head of Revenue Operations, STP Investment Services
"We hired GK3 to build a comprehensive digital marketing system. Initially focused on content marketing, GK3 transformed our entire sales and marketing, from CRM to content creation to lead generation.
When we needed a quick launch for a sub-brand, GK3 delivered an impressive logo, branding guide, and website in record time. John Gulino's leadership sets a tone of excellence, ensuring that GK3 prioritizes understanding client needs for creative and meaningful results."
Andrew Ceccon, Chief Marketing Officer, AXS Investments
"Upon onboarding, GK3 quickly created amazing content and built our marketing funnel. They thoroughly understood our business model and effectively translated it into marketing content.
As HubSpot experts, they developed new marketing materials, landing pages, and website pages, and added lead scoring automation to our account, maximizing our HubSpot usage. Working with GK3 feels like having a world-class marketing department right down the hallway."
Justin Volmer, Vice President, Strategic Initiatives, Park Place Finance
“With a focus on the RIA channel, it is especially important to leverage digital marketing to reach our target audience. Further, compelling content is essential.
GK3 not only helps us to create content, but also deliver that content in digestible, compelling formats.
We have expanded the scope of services we receive from GK3 who have provided excellent support and have been proactive with recommending services appropriate to our stage of growth.”
Jeff Holland, President, Accordant Investments
“GK3 does so many things for our company - we have a compelling story to tell and it is GK3 that packaged up that story and got it out to our target market, driving inbound interest beyond what our company has ever experienced.”
Bob Herrmann, Chief Executive Officer, Freedom Advisors
“GK3 Capital is a highly recommended partner for any asset management firm looking to grow utilizing a digital distribution strategy.
The combination of their inside-out knowledge of asset managers, investments, distribution, and digital marketing uniquely positions GK3 to help their clients efficiently and effectively raise capital.”
Craig Katz, Executive Vice President, Discovery Data
"GK3 is staffed with a professional and knowledgeable team. They are financial service industry experts and digital marketing/sales experts. In an industry where sales were built on steak dinners and "free lunches," it's refreshing to know that there is a company that understands 21st-century marketing/sales"
Jake Hanley, Managing Director, Sr. Portfolio Specialist, Teucrium
The eBook provides the foundation. A consultation shows you how these strategies apply to your firm’s unique challenges. Our team will walk you through practical next steps so you can strengthen visibility and trust where it matters most.