Is your website helping or hurting your fundraising efforts?

Turn Your Website into a Content Engine That Converts

To break through digital noise, ETF marketers need more than great content, they need a repeatable framework for results. This guide introduces the 5 Ps of Investor Content, a strategic model designed to help your team plan, create, and distribute content that converts.

Download the eBook Now

A proven content framework for capturing investor interest and sparking action.

Win Investors with Strategic, High-Impact Content

Download this guide to learn how to improve your site around the 5 key areas every allocator cares about:

People: Showcase your team in a way that builds trust and alignment
Process: Highlight a repeatable, differentiated investment approach
Price: Communicate value and transparency in fee structures
Performance: Share results with clarity and context
Product: Tell the story behind your strategies, not just the stats

Backed by data and real-world examples, this is your roadmap to a site that drives engagement and investor confidence.

A proven system for consistent, investor-focused content that drives results.

What’s Inside the “5 Ps of Investor Content Strategy” Guide?

This guide introduces the 5 Ps of Investor Content, a repeatable framework designed to help ETF marketers cut through noise and drive engagement. Whether you're refining your message or building a campaign from scratch, this model helps you align strategy, sharpen execution, and scale what works.

Get practical tools, insights, and templates that show you exactly how to create content that builds trust, converts prospects, and grows AUM with clarity and consistency.

A proven content model for ETF marketers

Apply the 5 Ps framework to create content that consistently converts.

Channel-specific strategies

Tactics for optimizing content across web, email, and social.

Real challenges, real solutions

Avoid common marketing pitfalls with actionable fixes.

Templates to streamline execution

Use practical tools to plan, create, and launch faster.

Built for scale

Learn how to make content repeatable, measurable, and aligned with growth.

Still have questions before you download? We’ve got answers.

Frequently Asked Questions

We’ve answered the most common questions about what’s inside the guide, who it’s for, and how it can help your firm drive measurable results.

What will I get from this eBook?

How can this help my firm?

Who is this eBook best suited for?

What Our Clients Have To Say

The Go-To Digital Marketing Team

"GK3 Capital partnered with us to build a comprehensive digital lead generation machine, starting with cleaning up and aligning key aspects of our sales and marketing process. GK3 brought in specialists for every stage, from CRM optimization to content creation and lead generation, delivering data-backed recommendations that seamlessly increased our lead volume across multiple platforms.

The team at GK3 truly listens and tailors their work to our needs and target audience, ensuring creative and impactful results."

Rachel Pham, Head of Revenue Operations, STP Investment Services

Digital Marketing Experts from A to Z

"We hired GK3 to build a comprehensive digital marketing system. Initially focused on content marketing, GK3 transformed our entire sales and marketing, from CRM to content creation to lead generation.

When we needed a quick launch for a sub-brand, GK3 delivered an impressive logo, branding guide, and website in record time. John Gulino's leadership sets a tone of excellence, ensuring that GK3 prioritizes understanding client needs for creative and meaningful results."

Andrew Ceccon, Chief Marketing Officer, AXS Investments

Incredible Team, incredible Results

"Upon onboarding, GK3 quickly created amazing content and built our marketing funnel. They thoroughly understood our business model and effectively translated it into marketing content.

As HubSpot experts, they developed new marketing materials, landing pages, and website pages, and added lead scoring automation to our account, maximizing our HubSpot usage. Working with GK3 feels like having a world-class marketing department right down the hallway."

Justin Volmer, Vice President, Strategic Initiatives, Park Place Finance

Full service!

“With a focus on the RIA channel, it is especially important to leverage digital marketing to reach our target audience. Further, compelling content is essential.

GK3 not only helps us to create content, but also deliver that content in digestible, compelling formats.

We have expanded the scope of services we receive from GK3 who have provided excellent support and have been proactive with recommending services appropriate to our stage of growth.”

Jeff Holland, President, Accordant Investments

Compelling storytelling

“GK3 does so many things for our company - we have a compelling story to tell and it is GK3 that packaged up that story and got it out to our target market, driving inbound interest beyond what our company has ever experienced.”

Bob Herrmann, Chief Executive Officer, Freedom Advisors

GK3 - Digital Distribution Experts

“GK3 Capital is a highly recommended partner for any asset management firm looking to grow utilizing a digital distribution strategy.

The combination of their inside-out knowledge of asset managers, investments, distribution, and digital marketing uniquely positions GK3 to help their clients efficiently and effectively raise capital.”

Craig Katz, Executive Vice President, Discovery Data

Excellent Partner for the financial service Industry

"GK3 is staffed with a professional and knowledgeable team. They are financial service industry experts and digital marketing/sales experts. In an industry where sales were built on steak dinners and "free lunches," it's refreshing to know that there is a company that understands 21st-century marketing/sales"

Jake Hanley, Managing Director, Sr. Portfolio Specialist, Teucrium