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Is your website helping or hurting your fundraising efforts?

Turn Your Website into a Content Engine That Converts

 

To break through digital noise, ETF marketers need more than great content, they need a repeatable framework for results. This guide introduces the 5 Ps of Investor Content, a strategic model designed to help your team plan, create, and distribute content that converts.

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A proven content framework for capturing investor interest and sparking action.

Win Investors with Strategic, High-Impact Content

 

Download this guide to learn how to improve your site around the 5 key areas every allocator cares about:

  • People: Showcase your team in a way that builds trust and alignment

  • Process: Highlight a repeatable, differentiated investment approach

  • Price: Communicate value and transparency in fee structures

  • Performance: Share results with clarity and context

  • Product: Tell the story behind your strategies, not just the stats

Backed by data and real-world examples, this is your roadmap to a site that drives engagement and investor confidence.
A proven system for consistent, investor-focused content that drives results.

What’s Inside the “5 Ps of Investor Content Strategy” Guide?

 

This guide introduces the 5 Ps of Investor Content, a repeatable framework designed to help ETF marketers cut through noise and drive engagement. Whether you're refining your message or building a campaign from scratch, this model helps you align strategy, sharpen execution, and scale what works.

Get practical tools, insights, and templates that show you exactly how to create content that builds trust, converts prospects, and grows AUM with clarity and consistency.

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A proven content model for ETF marketers

Apply the 5 Ps framework to create content that consistently converts.
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Channel-specific strategies

Tactics for optimizing content across web, email, and social.
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Real challenges, real solutions

Avoid common marketing pitfalls with actionable fixes.
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Templates to streamline execution

Use practical tools to plan, create, and launch faster.
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Built for scale

Learn how to make content repeatable, measurable, and aligned with growth.
Still have questions before you download? We’ve got answers.

Frequently Asked Questions

We’ve answered the most common questions about what’s inside the guide, who it’s for, and how it can help your firm drive measurable results.

What will I get from this eBook?

How can this help my firm?

Who is this eBook best suited for?

See what growth-minded firms say about partnering with GK3

"The combination of their inside-out knowledge of asset managers, investments, distribution, and digital marketing uniquely positions GK3 to help their clients efficiently and effectively raise capital."

Craig Katz Executive Vice President, Discovery Data

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“GK3 packaged up our story and got it out to our target market, driving inbound interest beyond what our company has ever experienced.”

Bob Herrmann Chief Executive Officer, Freedom Advisors

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“GK3 not only helps us to create content, but also deliver it in digestible, compelling formats—providing consistently excellent support and guidance tailored to our growth stage.”

Jeff Holland Managing Director, USAA Real Estate Private Wealth

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