I’ve had hundreds of conversations with asset managers—founders, distribution leads, and marketers alike. And the pattern is always the same: websites that haven’t been updated in years, content that never extends beyond fund sheets or market commentary, and a marketing strategy that feels more like an afterthought than a growth engine.
The pain is real. Firms know digital is important. Advisors and Investors—especially younger ones—expect educational content and online engagement. But most firms aren’t meeting that expectation.
At GK3 Capital, we work closely with firms trying to modernize their approach. I see firsthand how the right digital strategy can build trust, elevate brand perception, and drive measurable growth. So, I want to walk you through where the gaps are and how you can close them.
78% of asset managers say digital marketing is critical, yet only 30% have dedicated content teams. Even worse, 70% admit they lack a formal content strategy.
Most websites I review are focused inward: product-centric, company-centric, or filled with boilerplate market commentary. Only 14% feature genuinely educational or trust-building content, and that’s a problem because most investors start their journey online.
"Asset managers sometimes focus on promotional content or 'market commentary' ... Only 14% of websites contain truly educational, varied content."
Educational content isn’t just a branding play. It drives engagement, builds authority, and nurtures future clients. When firms skip this step, they stay invisible.
Even when content exists, it often doesn’t get distributed. Consider this:
I’ve seen firms that embrace automation and content distribution drive up to $15M in incremental revenue—and collect 30+ new leads per week. Meanwhile, others sit on great content that never sees the light of day.
One of our clients, a leading commercial real estate sponsor, needed to build traction with RIAs. We built a digital-first strategy anchored by a compelling education-focused funnel: content that answered advisors' questions, not just sold a product.
But the real power was in how it helped the sales team. Reps knew which advisors were reading, watching, or downloading—so they could reach out at the perfect moment with the right message. This shortened the sales cycle and boosted confidence across the team.
"Digital marketing wasn’t a standalone effort—it became an extension of our sales team."
From my perspective, the biggest obstacles include:
Top-performing asset managers aren’t just building websites—they’re engineering them for growth and conversion. Here’s how they’re doing it:
Forward-thinking firms design sites not as static brochures, but as digital hubs optimized for:
Case studies show that firms investing in keyword strategy and optimized content experience real returns:
Leaders like Goldman Sachs and BlackRock push blog posts, videos, and podcasts daily. Short-form content fuels social channels while long-form assets drive SEO and email capture
With sales enablement platforms like Seismic:
These firms prove digital isn't a marketing function—it's a growth function.
At GK3 Capital, we help asset managers modernize their marketing—from strategy to execution. If you’re unsure where to start, take our Digital Sales and Marketing Scorecard.
It’s a simple assessment that shows how you stack up, reveals the biggest gaps in your digital strategy and sales process, and gives you a roadmap to improve.
Take the Scorecard today and get clarity on your next best move.